The mission of this working group is to promote interest in and use of the electric utility CIM and related standards.  Marketing activities highlight the user-driven nature of the CIM User Group.

The CIMug Marketing Working Group organizes, coordinates, and implements the following activities:

• Strategically placed adve​rtisements for the CIM and the CIM User Group
• Develop programs that will convey the importance of the CIM and standards in general at the executive level
• Identify and participate in events that may attract interest in the CIM
• Develop CIM and standards related educational programs
• Propose a marketing budget
• Coordinate with the UCAI marketing committee
• Memorialize and publish CIM user experiences
• Develop a newsletter
• Create the CIMug logo and characteristic insignias
• Develop marketing brochures, flyers, and other publicity materials
• Promote CIM and CIMug related activities and workshops
• Maintain and promote a list CIM compliant products and vendors
• Provide product advertising opportunities
• Provide training materials
• Promote the CIMug goals
• Promote the many benefits of CIMug membership

 For more information, contact the current chairman of this group, Margaret Goodrich.